UTM Campaign Builder
Build clean, consistent UTM-tagged URLs so every campaign click is tracked correctly in Google Analytics.
Campaign parameters
Your campaign URL
Fill in the URL and parameters.
Keep values lowercase and consistent, Analytics treats Email and email as different sources.
The UTM campaign builder creates clean, consistent tracking URLs so every campaign click is attributed correctly in Google Analytics. Enter your URL and campaign parameters and copy a properly formatted link in seconds.
How to use the UTM Campaign Builder
- 1Enter the destination URL you are linking to.
- 2Set the campaign source, medium and name.
- 3Add optional term and content parameters for finer tracking.
- 4Copy the generated UTM-tagged URL and use it in your campaign.
What UTM parameters track
UTM parameters are tags added to a URL that tell analytics where a visitor came from. Source names the platform, medium names the channel type such as cpc or email, and campaign names the specific promotion. With consistent UTMs you can see exactly which campaigns, channels and ads drive traffic and conversions instead of guessing.
Why consistency is everything
Analytics treats Email and email as different sources, so inconsistent tagging fragments your reports and hides the truth. The fix is a naming convention: lowercase values, no spaces, and the same words every time. This builder encourages clean, consistent parameters so your campaign reporting stays accurate.
When to use term and content
The term parameter is mainly for paid search keywords, while content distinguishes between links that point to the same URL, such as two buttons in one email or two versions of an ad. Use them when you need to compare variants, and leave them blank when you do not, to keep links tidy.
Frequently asked questions
Is the UTM builder free?
Yes, it is free with no signup. Fill in the parameters and copy the tagged URL.
Which UTM parameters are required?
Source, medium and campaign are the core three. Term and content are optional and used for finer tracking.
Why should UTM values be lowercase?
Analytics is case sensitive, so Email and email become separate sources. Keeping everything lowercase prevents fragmented, misleading reports.
Do UTM tags affect SEO?
UTMs are for tracking, not SEO. Use them on campaign and ad links, and avoid putting them on internal links or canonical URLs to prevent duplicate-URL issues.
Where does the UTM data show up?
In Google Analytics and most analytics tools, under campaign, source and medium reports, so you can attribute traffic and conversions.
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