Find the links your competitors have
Analyse any site's backlinks and referring domains, then run a gap analysis to find the high-authority domains linking to your competitors but not to you. Turn those gaps into a prioritised outreach list and track every new and lost link.
Everything in backlink analysis
From profile to prospects, built to turn link research into links earned.
Full backlink profile
See the backlinks and referring domains pointing at any site, yours or a competitor's, with the context that matters.
Authority metrics
Every linking domain comes with authority metrics, so you chase links that actually move rankings, not low-value noise.
Link gap analysis
Compare your profile against competitors to find domains that link to them but not to you, the warmest outreach targets there are.
Prospect surfacing
Surface the specific link prospects you are missing, ranked so you start with the highest-impact opportunities.
New links tracking
Watch new links land over time so you can see what content and outreach is actually earning links.
Lost links tracking
Get visibility when links disappear so you can react before they drag your rankings down.
Anchor and referring data
Understand the anchor text and referring domains in your profile to spot risks and opportunities.
Export prospect lists
Export your gap and prospect lists to run outreach in whatever workflow your team already uses.
How backlink analysis works
From competitor research to a ready outreach list.
Add competitors
Enter your site and the competitors you want to measure yourself against.
Run the gap
OneClickSEO maps every profile, scores the linking domains, and finds the links they have that you do not.
Win the links
Work the prioritised prospect list, export it to outreach, and track new and lost links over time.
What you get
The data and prospects to grow your link profile on purpose.
Backlink and domain list
A clear view of who links to the site and from which referring domains.
Authority on every domain
Quality signals so you can sort the strong links from the weak ones.
Gap prospect list
Domains linking to competitors but not to you, ready for outreach.
New and lost report
What you gained and lost, so your link profile is never a black box.
Competitor comparison
How your link profile stacks up against the rivals you choose.
CSV export
Take your prospects and data into outreach tools or a spreadsheet.
Backlink analysis FAQ
What backlink data does the tool show?
It shows the backlinks and referring domains pointing at any site, with authority metrics on each linking domain, anchor and referring data, and a record of new and lost links over time, for your own site or a competitor's.
What is a link gap analysis?
A link gap analysis compares your backlink profile against one or more competitors and surfaces the domains that link to them but not to you. Those domains already link to sites like yours, which makes them the warmest, highest-converting outreach targets.
How do the authority metrics help?
Authority metrics let you sort links by quality, so you spend outreach effort on domains that actually pass ranking value instead of chasing low-value or spammy links that do nothing for you.
Can I track new and lost backlinks?
Yes. The tool records new links as they appear and flags lost links when they disappear, so you can see what is earning links and react quickly when valuable ones drop.
Can I export my prospects for outreach?
Yes. Gap and prospect lists export to CSV, so you can run outreach in your existing email, CRM or outreach workflow.
Can I analyse a competitor's backlinks?
Yes. Enter any domain to see its backlink profile and referring domains, then run a gap analysis against your own site to find exactly where you are behind.
Close the link gap with your competitors
Find the links they have, build your outreach list, free to start.