Schema Markup Generator

Create valid JSON-LD structured data for Articles, Local Businesses, FAQs, Products and Organisations to win rich results.

Schema details

JSON-LD output

json-ld
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "",
  "description": ""
}
</script>

Paste in your page <head>, then validate with Google's Rich Results Test.

The schema markup generator creates valid JSON-LD structured data for your pages in seconds. Choose a type, such as Article, Local Business, FAQ, Product or Organization, fill in the fields, and copy the ready-to-paste JSON-LD that helps you win rich results and get understood by search and AI engines.

How to use the Schema Markup Generator

  1. 1Choose the schema type that matches your page.
  2. 2Fill in the fields, such as name, description, URL and image.
  3. 3Copy the generated JSON-LD script.
  4. 4Paste it into the <head> of your page and validate with Google's Rich Results Test.

What schema markup does for SEO

Schema markup is structured data that describes your page to machines in a standard vocabulary. It powers rich results in Google, such as FAQ accordions, review stars, product prices and breadcrumbs, which make your listing larger and more clickable. It also helps search and AI engines understand entities on your page with confidence.

Why JSON-LD is the recommended format

Google recommends JSON-LD because it sits in a single script block rather than being scattered through your HTML, which makes it easy to add, edit and validate without touching your page layout. This generator outputs clean JSON-LD so you can paste one block and be done.

Schema and AI answer engines

Structured data is increasingly cited as a signal that helps AI answer engines parse and trust a page. FAQ and Article schema in particular give engines clean, labelled question and answer pairs and metadata they can lift. Adding schema is a low-effort way to make your content more machine-readable for both Google and AI search.

Frequently asked questions

Is the schema generator free?

Yes, it is free with no signup. Pick a type, fill the fields and copy the JSON-LD.

Which schema types are supported?

Article, Local Business, Organization, Product and FAQ Page are supported, covering the most common rich-result use cases.

Where do I add the JSON-LD?

Paste the generated script into the <head> of your page. It works anywhere in the HTML, but the head is cleanest.

How do I check my schema is valid?

Run your page or the generated code through Google's Rich Results Test and the Schema.org validator to confirm it is valid and eligible for rich results.

Does schema guarantee rich results?

No. Valid schema makes a page eligible for rich results, but Google decides when to show them. Correct, relevant schema gives you the best chance.

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